Marketing Trends

2018 MARKETING TRENDS

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Facebook Users Are Posting Less

There’s an increasing amount of professional and paid content of varying relevance. Users will be looking for other platforms to supplement their social experiences.

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Wearing Your Wallet

Personalized context-aware devices in phones, cars and keys enable customized solutions. Security of data has never been more important.

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Visualization

Now you can provide your end users a look at the end product with all the options before they buy. The competition has already done it!

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Crypto Currency

Block chain technologies like Bit Coin are popular because they don’t need a bank or credit card company to process transactions. While it’s very secure, a more varied and usable block chain is needed and there are lots of integration challenges ahead.

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Feedback Apps

The world of feedback apps and reviews are here. Traditional surveys are replaced by a feedback-rich culture built on continuous improvement, performance management systems and real-time analytics.

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Being Digital not just Buying Digital

Digital disruptions are toppling every industry from travel and retail to education and retail. The business environment requires quick learning and adoption to emerging digital trends. Integrate Best can fill in the gaps so your agency stays current and relevant.

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Overview

There’s a radical change in management styles and philosophies underway and marketing and advertising agencies must continue to adapt to remain relevant. Millennials are now a powerful segment of clients and end-users and they aspire to make their own marks and re-invent roles and approaches based on their own experiences and opinions. Millennials are more likely to respond to informal approaches, continuous feedback and coaching. Consider creating a millennial-based marketing and management program to appeal to client and end-users in this demographic.

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CYBERSECURITY

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MACHINE LEARNING

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DIGITIZATION OF THE ENTERPRISE

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